Pier Pressure app for iPhone and iPad

Do you have what it takes to fulfill your Navy mission? Prove it and watch as you move up the ranks. But don’t let a night out with friends get you sidetracked. Will you earn rank… or a reputation?

Pier Pressure is a multi-part app featuring a role-playing game true to the “Navy experience.” The game is coupled with resources to help Sailors practice responsible drinking behaviors in real life, including a blood alcohol content (BAC) calculator and local taxi cab search.

You begin the game by selecting and customizing a Sailor avatar. The overall gameplay follows the pattern of a natural “day” where you’ll go to work and then go out to a bar with friends, making choices along the way.

But be forewarned: choices made at the bar will affect your skill level at work the next day, which in turn affects your character’s evaluation reports. Smart drinking choices will result in achieving the next rank, while poor choices and performance at work will result in separation from the Navy (a.k.a. game over).

Don’t forget to check out the Tools section of the app to find resources to help you drink responsibly in real life. The BAC calculator can help you monitor your body’s alcohol level, and the local taxi cab search can help you find a safe ride home.

[Disclaimer about Blood Alcohol Content Calculator]
The formula used in this mobile application incorporates a BAC calculation procedure provided to the U.S. Department of Transportations National Highway Traffic Safety Administration courtesy of Herbert Moskowitz, Ph.D., a noted alcohol researcher. It should be understood that what this provides is a rough estimate based on average values and is not 100% accurate. This BAC estimate should not be used by individuals to decide whether or not to drive after drinking -- impairment can result from any amount of alcohol. However, it does provide the best available approximation of the number of drinks it takes for individuals to reach specific BACs. The best policy is dont drink and drive. Period. For more information, visit http://www.nhtsa.gov.